Target Browse & Search Experience

Through observation of guest navigation, I regularly provided Creative, Site Merchandising, and other UX designers with recommendations for future design and merchandise metadata structure impacting findability on Target.com and the Target App.

For 2 years, I conducted goal-directed research to support search and browse decisions based on qualitative findings within an A/B testing environment, building confidence amongst Product Teams.

Based off of user research and analytics, I designed a filtering experience for users to quickly find Target Brands on Target.com and the Target App. This small example led to