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Target Browse & Search Experience

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Guest Navigation

Through observation of guest navigation, I regularly provided Creative, Site Merchandising, and other UX designers with recommendations for future design and merchandise metadata structure impacting findability on Target.com and the Target App.

A/B UX Intercept Testing

For 2 years, I conducted goal-directed research to support search and browse decisions based on qualitative findings within an A/B testing environment, building confidence amongst Product Teams.

Target Brands Filter

Based off of user research and analytics, I designed a filtering experience for users to quickly find Target Brands on Target.com and the Target App. This small example led to 

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